Sky Value Campaign
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Sky Value Campaign
I'm a paragraph. Click here to add your own text and edit me. It’s easy. Just click “Edit Text” or double click me to add your own content and make changes to the font. Feel free to drag and drop me anywhere you like on your page. I’m a great place for you to tell a story and let your users know a little more about you.
VIK MARTINEZ
CREATIVE DIRECTOR / ART DIRECTOR
A CREATIVE CONCEPTUAL THINKER WHOSE WORK HAS SPANNED ADVERTISING, BROADCAST, BRAND, SOCIAL, AND FILM.
As an accomplished creative thinker with a passion for visual storytelling. I have successfully delivered strategy-led and audience-focused work for major brands including Sony, Apple, Coca-Cola, American Express, and The Financial Times. In addition, I have a proven track record of creating impactful ideas and content for sporting events such as the London Olympics and F1, which was both BAFTA nominated.
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I have extensive experience in both hands-on artistic work as well as leading and directing large creative teams
across 360º campaigns.
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In today's rapidly changing world where customer experience is paramount, my versatility and multidisciplinary abilities allow me to listen, think, and generate creative solutions. Throughout my career, I have worked collaboratively with a range of high-profile brands and creative agencies.
Channel 4, Sony, Playstation, BBC, Coca-Cola, Sky, ITV, HSBC, Harley Davidson, The FA, FIFA, The IOC, UEFA, Publicis, Red Bee, 4Creative, ITV Creative, Saatchi & Saatchi, Kamarama, Kream, Liquid TV, Mindshare, Sky Creative, SapientRazorfish, Essence, GoodRelation, VCCP, and Digitas.
Awards and recognitions
SILVER x 2 - British Arrows 4DVR/360
TITANIUM x 3 - Hermes Awards 4DVR/360
GOLD - W3 Awards 4DVR/360
SILVER - W3 Awards 4DVR/360
BEST IN SHOW - IDEA Awards x 2 4DVR/360
2016 - W3s Branded for Video - 4DVR/360
2009 - Bafta Nomination - Cast-Offs
2009 - Bafta Nomination - F1 Titles
2009 - RTS Award Silver - F1 Titles
2009 - BDA Europe Silver - ITV England
2005 - RTS Silver - The Boat Race
2003 - Sportel Podium D’or - ITV The Premiership
2003 - Bafta Nomination - World Cup Japan/Korea
2003 - New York film and TV festival - Euro 2000
2000 - New York film and TV festival - International Athletics
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Events
BAFTA Judge - Opening sequence Category 2004 /2005 /2008
Speaker at Animation Conference London 2012
Student mentor at Ravensbourne University London
Student mentor at School of Communication Arts - Brixton
Student mentor in Sheffield Schools
Visiting lecturer and student mentor Kingston University
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Education
Central Saint Martins - University of the Arts London
Newcastle college of arts and technology
BBC Directors Diploma
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